PeterCarrollPeter Carroll is a Scotsman with a penchant for black humour and gritty realism. He lives in Dunblane with his wife and daughter and as well as writing he plays bass guitar. Peter has three novels under his belt so far. His literary heroes include Stephen King, Irvine Welsh and Christopher Brookmyre.

Time to chat with Peter!

What is your latest book?

I’m just about to launch the third in a series of police procedurals featuring Scottish cop, Adam Stark, called Stark Realities. It opens with the apparent suicide of a young woman but, as Stark begins to investigate, all is not as it seems. The bridge featured on the cover plays a pivotal part in the story and the photo was taken by a talented friend, Alan Gray.


What else have you written?

As I said, Stark Realities is the third Adam Stark novel. The first is set in London and called Stark Contrasts, while the follow-up sees him return to Scotland and is called Stark Choices. I’ve also written a couple of Glasgow gangster novels – In Many Ways and Drivers – and an apocalyptic horror story called Pandora’s Pitbull.

PeterC_InManyWaysWhat part of writing a novel do you enjoy the most?

I love the flow of ideas; those moments when you think, “Aha! If that happens, then this could happen, and, and, and…”

The least?

I really don’t like the physical process of typing! I am not a single finger operator but nor am I a touch typist, so I find it frustratingly slow translating thoughts into sentences.


Some writers edit excessively as they write; others wait until a novel is finished to do the bulk of the editing. How about you?

I edit all the time as I go. I know there are plenty of “gurus” out there who insist you should write it all first, then go back and edit, but I am not comfortable doing that. I like editing actually! I think I’m pretty good at it. This approach helps me recheck the flow of the story, adapt structure, plot and so on as I go, rather than getting to the end only to find a tedious pile of typos, grammatical errors and plot holes!


Please, tell us about your experiences with social media. What are your favorite and least-favorite parts of it?

There are lots of good things about Social Media – advice and other learning opportunities abound, nice people offer help (and I enjoy reciprocating), it can be amusing and let’s face it, it’s free advertising and marketing.

The only thing I find frustrating is the automation people are increasingly using on Twitter. Just today, someone I added to a list, automatically retweeted my last tweet using some program or other, but it was part of an exchange of banter between me and a Twitter pal that made no sense in isolation and would baffle anyone reading it on its own. A potentially helpful gesture rendered pointless by a computer. The Direct Messaging is another bugbear of mine. Yesterday, a guy sent me a link to his book asking if I’d downloaded my review copy yet. Puzzled, as I didn’t recall offering to review his book, I opened his account only to see he’d sent the identical spam email to dozens of his followers. Not cool, so I told him so and unfollowed. Using lists to follow people’s tweets used to help clear the wheat from the chafe. However, now people schedule dozens of tweets a day and the list becomes a long procession of repeated tweets, clogging up the timeline and preventing me seeing all those I’ve picked out as being interesting or whatever.

Did you ever get your review copy of “A”? Getting great reviews. Contact me if you need 1 or get it at Did you ever get your review copy of “A”? Getting great reviews. Contact me if you need 1 or get it at  #Boston #CIA

What have you done to market your novel and what did you find the most effective? The least effective?

Like most indie writers I don’t have a budget for marketing; I just pick up whatever freebies I can as I go. I’ve added my books to several free promo sites, offered review copies (with only minor success so far), joined Goodreads, set up a website with a blog, and created Twitter, Facebook, Google+, LinkedIn and Pinterest profiles.

My Mum is funny; she took it upon herself to contact the local paper, without me knowing, and they have since interviewed me twice. Once, I made the front page! Not a high circulation but nice nonetheless.

My wife got the local librarian enthused enough to go and buy a copy of In Many Ways (the only one on paperback at the moment) for our town library. That was a big moment for me. Finding out someone actually borrowed it was awesome!

I think it’s very hard to judge how any of these things directly affect sales, but I definitely saw a rise in sales after the newspaper features. I probably don’t use LinkedIn or Google+ enough for them to be having much influence.


Having our work out there to be judged by strangers is often daunting for writers. Do you have any tips on handling a negative review?

The problem with all art is that it’s subjective. Two people can have polar opposite views of the very same object, painting, film, book or piece of music. You have to accept this and therefore know that sometime, somewhere, someone will read your book and not like it. You are not alone. Pick a classic book or something by your favourite author and look at the one star reviews they get. If it happens to them, it will happen to you. Assuming there’s not an avalanche of poor reviews, you probably wrote something decent.

Have you been involved with the Kindle Direct Program? If yes, do you believe it’s worthwhile?

I have, and with mixed results. I think it’s an approach that appears to work best with a series; where you can offer the first book for free, as a way in, and hope it leads to increased sales of the subsequent novels. My plan is to do that with Stark and see how I get on.

Where do you live now?

I live in Dunblane – a small, provincial town in central Scotland, UK.

If you had to move to another city/state/country, where might that be?

The only place I’ve visited in the world that I thought would be a realistic alternative to Scotland was Australia. Scotland is great in lots of ways: people, scenery, wildlife, safety, liberal attitudes, and untroubled by natural disasters — but it rains a lot (and I mean a LOT!) and I would like to see blue skies and sunshine more often.

If you could add a room onto your current home, what would you put in it?

Without doubt, I’d add a recording studio. I love music – I play bass, guitar and a little keyboard and love composing. Having a proper facility to make music would be awesome.

What’s the coolest surprise you’ve ever had?

For my 30th birthday, my wife organized a surprise trip to the Canadian Rockies to go birding and wildlife watching. It was a brilliant trip and how she, my workmates and other family members kept it secret was impressive (and a little worrying!).


Website and Blog










What is your latest book?

My last published novel was released in October 2012. It’s called The Dream Merchant Saga: Book Three The Crack’d Shield. It is a YA fantasy co-written with my teenaged daughter Nia. The latest book I am in the process of writing is the 10th novel in the Imago Chronicles series, an adult epic fantasy.

I hear you have some very exciting news! Can you share it with us?

Yes! The first three novels in the Imago Chronicles series have been optioned for a major motion picture trilogy planned for a worldwide theatrical release in 2014. An Oscar nominated/two-time Golden Globe winning production team is at the helm of this project; the screenplay is done, the line producer has determined the budget based on the screenplay, a major film distributor is on board and 100% of financing has been secured, so movie development is now underway!


What do you think some of the greatest misconceptions about indie authors are?

I was surprised when I discovered some readers and book reviewers refused to touch my novels because I’m self-published! Even though my writing was worthy of literary representation and is currently in movie development and they’ve received some great reviews, these readers cannot be swayed to read my novels. Apparently, they’ve read a number of self-published novels that were just poorly written or were not properly or professionally edited; they didn’t want to chance another terrible read. With one broad stroke of a brush, we’ve all been painted as amateur writers when there are some professionals out there that take indie publishing very seriously! Many use professional editors, use feedback from Beta readers and hire professional cover designers to put out products as good as, if not better, than some traditionally published titles!

Is it important for you to know the ending of a book before you write it? The title?

The title, not so much, but probably with the last ten of the thirteen novels I’ve written so far, I’ve written the ending first. The story is the journey the characters undertake to get to that ending.

Do you write anything besides novels? Care to share?

I’ve written everything from a documentary that was aired on The Biography Channel to scripts for a weekly TV adventure travel show (West Coast Adventures recently hit the international airwaves). I’ve even written a script for a themed fundraiser where the hosts were dressed as characters from Alice in Wonderland! Basically, I’ll tackle most things as a freelance writer, but writing fantasy is my first love.

Do you have any advice to a new author if they asked you whether to pursue the traditional route to publishing or to start out as an independent writer?

If your ultimate goal is to have your stories read, then indie is probably a great way to go, but I still run into aspiring authors who believe that unless you are traditionally published, you have no credibility as an author. It comes down to the individual and what your expectations are. If you’re willing to find a credible literary agent with a proven sales record and you don’t mind waiting 18-24 months to see your novel on the shelf of a bookstore (that’s only if the agent can sell it) and believe you only have validation as a writer if you are traditionally published, then this is the only way to go.

Many authors do giveaways; have you found them a successful way to promote your book?

I’ve tried the free giveaways via the Kindle Direct Program and it generated only a handful of sales of the sequel to the free novel and ‘0’ new reviews. I spoke to some who took advantage of these free downloads and they admitted they love anything that’s free. They also said they often have so many titles they had downloaded, by the time they go through their eReader, they don’t even remember why they downloaded some of the titles (other than it was free) and admitted they just delete them without even reading the ebook.

I found the amount I received from the sequels being borrowed from the Lending Library was less than I would have received if I had sold the sequels instead.

I also discovered that those who invested in the books by buying them were more inclined to read that first book. Happily, about 93-97% of those buying the first book in either the Imago or Dream Merchant series return to buy some or all the books in the series. I even had some crossing over from the Imago series to read the other books in the Dream Merchant series, and vice versa, once they were done just to keep reading my novels. This is a very gratifying feeling! 😉

Have you been involved with the Kindle Direct Program? If yes, do you believe it’s worthwhile?

I tried it for The Magic Crystal and The Silver Sword, books one and two of the Dream Merchant Saga and even though I made it to the top 10 free fantasy download during the 5 days of free giveaway, either people hated it so much they couldn’t be bothered to post a review or come back for the sequel (only about 5 borrows) or they didn’t read it at all! As I said in the above question, those who had invested by paying for it were the ones returning for more!

Also, I do make sales via Smashwords, particularly through the Apple Store and Kobo, but if you’re with Kindle Direct, you can’t make sales to those who prefer to buy anywhere else but Amazon.

I feel uncomfortable letting Amazon have a monopoly on book sales and I believe readers should be able to buy from the retailer of their choice. Plus, I’ve had readers tell me they love that with Smashwords, once you download an ebook, it won’t mysteriously disappear. Plus, if you switch from say a Kindle to a Kobo or iPad, if you bought through Smashwords, you can transfer these titles. Apparently, you cannot do this with Amazon purchases. You must buy them again to download onto your new reader!

What’s your favorite comfort food? Least favorite food?

Favorite comfort food: Homemade beef vegetable soup, heavy on the veggies & barley. Least favorite: Beef vegetable soup from a can.

What’s the coolest surprise you’ve ever had?

My hubby & daughter matted and framed the signed photographs of the cast from The Lord of the Rings trilogy I had languishing in a folder for years! It looks fabulous! Second surprise that was not so cool? My hubby wanted to hang these framed photos on a small wall directly behind a door that is open 98% of the time so none would see it unless that said door is closed! lol

What might we be surprised to know about you?

I am only slightly bigger/taller than my Twitter avatar! And many are quite surprised to learn that in spite of my puny size, I’m a 5th dan black belt practitioner/instructor in a discipline that incorporates 6 traditional samurai schools and 3 schools of ninjutsu and until last year, all my students were men.