A Guest Post
by Deborah Nam-Krane
As writers our primary job is to write, and every credible marketing expert I have spoken to says that content is much more important than any Search Engine Optimization tweaking we can do. But self-publishing is just like any other new job or new business—networking is important if we want to find new opportunities.
There are three places we all must be, and surprisingly those have been constant for about three years (an eternity in web-years): a Twitter account, a Facebook page and a blog. As far as I’m concerned, all other platforms are gravy. But simply setting up those accounts isn’t enough. You have to tweet on Twitter, update your status on Facebook and write posts on your blog.
And then you’re done?
No. Because you can write the most brilliant content the internet has ever seen, but if you’re not interacting with anyone else, the chances are small that anyone is going to find it.
If you’ve been on Twitter for any amount of time, you’ve run into at least one person who tweets several times per hour about how great his or her product or book is. “My book is so awesome!” “Check out my five-star review!” “Look at how great I am!” I always cringe when I see this, because it’s exactly the wrong approach and doesn’t convince anyone of anything except that you really want to sell something—and that can just come off as desperate if you and I don’t already have a relationship.
A better approach on Twitter? Find people with similar interests and start reading what they have to say. Don’t jump in with a reply or to start a conversation until you can say something relevant to something they’ve put out there. I guarantee, that person will be much more receptive to your thoughtful, personalized approach than they would to your advertising blast.
Facebook has been compared to the mall on more than one occasion, and not in a flattering way. It’s bad enough that they sting us with advertisements and selectively decide what we can see; don’t make it worse by trying to turn your page into a billboard. Don’t just post links to your book or blog; talk about what you’ve been doing that day (as it relates to your writing); share news and information that might be relevant to your fans; and finally, share information for other people. Even better? Comment on other people’s pages and have a genuine conversation.
Finally, your blog. This is where the c-word (that would be content, in case you’re wondering) is most important, if only because it’s easier for people to skate through your blog archives than it is your Twitter and Facebook accounts. But even on blogs, it’s not enough to write great content: you need to interact. Want people to comment on your blog? Then start commenting on theirs, and not simply, “wow, great post!” but something that shows you read and were paying attention. But please, I beg you, don’t comment with something along the lines of “How are you doing?” I talked about exactly this on my blog, “http://
Want to take it to the next level? Then start thinking like a small business person again and figure out what your value proposition is. In other words, what do you have that most other people on the internet don’t, and why should anyone care about your opinion? How can you be useful to the people you’re trying to talk to? Do you have a collection of helpful writing prompts? Have you been following a certain aspect of publishing? Do you have a collection of articles on editing or formatting? Tips on how to break through writer’s block? Then share them—and your thoughts on them. Do it consistently and people will start to think of you as a trusted resource that they’ll be on the lookout for—and eventually may seek out.
In some ways, social media is a lot like real networking: be polite, pleasant and useful, and people will want to be around you. And the more people are around you, the more likely they are to offer you help, whether it’s being hosted on their blogs, sharing information about your work (the best advertising is still word of mouth) or letting you know about opportunities to publish. And if you should happen to make some genuine friends? The possibilities are endless.
Deborah Nam-Krane was born in New York, raised in Cambridge and educated in Boston. Her series The New Pioneers debuted in March of 2013 with the release of her first book, The Smartest Girl in the Room. The sequel The Family You Choose will be released in late September.
Nineteen-year-old Emily wants her college diploma fast, and she’s going to get it. But when the perfect night with perfect Mitch leads her to a broken heart, Emily is blind to her vulnerability. When the person she cares about the most is hurt as a result, Emily’s ambition gives way to more than a little ruthlessness. She’s going to use her smarts to take care of herself and protect the people she loves, and everyone else had better stay out of her way. But shouldn’t the smartest girl everyone knows realize that the ones she’d cross the line for would do the same for her?
Miranda Harel has been in love with her guardian, Alex Sheldon, since she was five years old, and Michael Abbot has despised them both for just as long. When Miranda finds out why she wants both men out of her life for good and questions everything she believed about where and who she came from. Finding out the truth will break her heart. Without family or true love, will her friends be enough?
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