BOOKTASTIK: Helping Authors Sell Books by Dionne Lister
Hi, Lisette, thanks so much for having me as a guest today. I’m excited to be here representing a fun new site that connects readers with books — Booktastik.
Did you know that there are hundreds of thousands of new ebooks being published each year? So if you’re an author, it’s obviously becoming harder and harder to get your book to stand out from the crowd. As a self-published author, I know the difficulty in getting a book noticed — if no one knows your book exists, they’re not going to buy it.
In my desperate scramble to sell books, I’m always looking for new ways for my books to be seen. I’ve tried a few different avenues; including guest blog posts, interviews, Twitter, Facebook, podcasts and paid advertising. Paid advertising has given me the largest sales numbers, but there aren’t many sites that actually work. And if you Google “advertising for authors” there’s not much out there to point you in the right direction.
Call me crazy, but I’ll share with you the site that has worked for me, the site I consider Booktastik’s largest competitor: Bookbub. If you’ve been around the traps as an author, you probably know someone who’s used them — and they work. But how does it work? Well, readers sign up for free to receive a daily email for books on sale in genres they choose. When an author pays to advertise with them, your book goes in a once-only email and appears on their website. That’s it. Simple.
The problem is that they are pricey — a few months ago I advertised my Fantasy book, which was on sale for $1.99. That cost me $270, and since then the cost has risen to $330 — figures that not many self-published authors can afford (and fantasy is a cheaper genre than, say, mystery or romance), especially if you’re just starting out. To add to that, the last three times I’ve applied, I’ve missed out, and it’s also been impossible for most of my friends to get approved because Bookbub is always booked out.
How annoying! I’d finally found something that worked, but now that avenue seemed to be closed too. Trying not to get depressed at times like that is hard, so I was having a rant to another author friend about my frustrations (ranting to other author friends who understand is a great way to keep your sanity). During that conversation I said something that set me on the course towards Booktastik: “It’s just not fair. If you want anything done, you have to do it yourself. I’m going start my own company so us indie authors have somewhere to advertise!” And so the journey to creating Booktastik began.
I knew that if I was going to do this, I had to do it better and offer more than what was currently out there. I contacted a web designing friend of mine and told her what I wanted — a friendly, welcoming site that didn’t just deliver ebook deals, but had other relevant stuff like vetted book reviews and a blog. I pictured Booktastik becoming a community, rather than solely a middleman. I also knew that authors didn’t just need a place to advertise a book that was on sale or free, but we often wanted to get the word out about our new release or competitions and giveaways, so I added those categories, which have been very popular with the subscribers.
I know no one really wants to know the nitty-gritty of what it takes, but we spent months designing the site and getting it functional (with a few nightmares along the way), although if it was easy, I guess everyone would do it. We’re spending money on advertising to get subscribers who authors can’t normally reach — readers who are outside the social media sphere of Pinterest, Twitter and Facebook, and I’m happy to say that after just one month we are getting over 500 visits a day (and growing), and we’re already selling books for our advertising authors.
And that’s our story so far. We’ve got exciting plans for stage two of Booktastik, but that will have to wait a while. But right now, I’d like to extend an invitation to you all to come and check out www.booktastik.com. There’s lots to see and read, and I hope you love our little animal icons (there’s one for each genre) as much as I do. See you there!
Follow Booktastik on Twitter
Like Booktastik on Facebook
An avid reader of many genres, including fantasy, for as long as she can remember, Dionne also loves writing and has attempted to emulate such greats as David Eddings and Raymond Feist – with … interesting results. Dionne has studied creative writing at Southern Cross University, works as an editor, runs Booktastik, and counts cats and panthers as her favourite animals and dragons as her favourite flying creature (notice ‘flying’ not ‘mythical’). Dionne writes young adult fantasy, women’s fiction and thriller/suspense. In 2013 iTunes Australia named her one of ‘ten emerging fantasy authors you must read.’ You can find out more about Dionne and her work at www.dionnelisterwriter.com.
Chat with Dionne Lister here at Lisette’s Writers’ Chateau
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